Disney and Adobe sign multi-year deal to co-develop custom generative AI models trained on Disney IP

Why it matters

It is one of the largest media companies committing to generative models trained on its own catalogue rather than general-purpose ones, a route that keeps outputs inside licensed IP. Walt Disney Imagineering has already deployed a custom image model and a sketch-to-image model, and Disney says the tools compress months of concept work into hours and days. Disney also says they are not meant to replace Imagineering roles. Watch whether the deal extends to film and animation production and how other studios respond.