MIRI launches 'Do Not Accept', a global campaign asking people to reject the race to superintelligence
Made with London agency Don't Panic, the campaign frames superintelligence risks as terms and conditions nobody agreed to; its film uses 71 real clips from 19 countries and a site asks visitors to sign.
Why it matters
MIRI, one of the oldest AI-safety groups, is moving from research and books into mainstream advertising. The campaign lands the same day Anthropic shipped new frontier models and as US politics turns against data centres, so it tests whether extinction-risk arguments can reach a general audience rather than only researchers and policymakers. Watch how many people sign at donotaccept.ai and whether other safety groups or lawmakers take up its framing.
Key facts
- Campaign by the Machine Intelligence Research Institute (MIRI)
- Agency: Don't Panic, London
- Film directed by Alex Takacs at ProdCo
- 71 clips from 19 countries, from over 1,300 submitted
- Petition at donotaccept.ai