China's top livestreamer Li Jiaqi sells 100,000 Qwen Office passes, about 2 trillion tokens, in 30 minutes
The Double 11 show with Alibaba vice president Chen Yusen sold a 0.01-yuan monthly membership offering unlimited standard-mode office use, the Global Times reports; Alibaba has not published sales data.
Why it matters
This is the first time a top Chinese livestream seller has sold AI computing quota as merchandise, according to the Global Times, as platforms race to put tokens on the shelf for the Double 11 festival. The near-free price makes it a customer acquisition push for Alibaba's Qwen office agents rather than a revenue line. It shows how China's consumer AI race is moving to aggressive subsidies. Watch for retention once the promotional month ends and whether rivals copy the format.
Key facts
- 100,000 Qwen Office monthly personal memberships sold in half an hour
- Equivalent to about 2 trillion tokens
- Price: 0.01 yuan for a month
- Co-host: Chen Yusen, Alibaba vice president and CEO of QwenWork
- Sold during the Double 11 shopping festival on Monday night