OpenAI builds ChatGPT Business Hub analytics for verified merchants
Search Engine Roundtable and RuntimeWire: screenshots show daily impressions and clicks for ownership-verified businesses; no prompts, user data or competitor benchmarks; not live yet.
Why it matters
Juozas Kaziukėnas posted LinkedIn screenshots of a work-in-progress Business Hub that would let verified firms (for example via Shopify) track how often they appear in ChatGPT answers and how often users click through. Marketers read it as first-party AI Engine Optimization data, but the tool as shown omits the prompts that would explain why metrics move. Treat as unconfirmed until OpenAI ships an official page.
Key facts
- Spotted 2026-11-06 via LinkedIn screenshots by Juozas Kaziukėnas
- Tracks daily impressions and website clicks inside ChatGPT
- Limited to ownership-verified businesses (e.g. Shopify)
- No prompts, user data or competitor benchmarks shown
- Described as work in progress; not generally available