OpenAI launches Businesses in ChatGPT, letting companies claim profiles and run their own agents
A beta Business Hub lets verified companies update their information, see profile views, mentions and clicks, and eligible firms can launch a business agent that answers ChatGPT users' questions.
Why it matters
The launch moves ChatGPT toward the kind of business listings Google has long offered, giving companies a direct way to shape how the assistant describes them. It follows OpenAI's earlier attempt to sell products inside ChatGPT with a commission and checkout cart, which it retired in March. OpenAI has not said how verification works beyond using several methods for different businesses and markets. Watch whether business agents become a paid or advertising product, and how retailers and search rivals respond.
Key facts
- Business Hub launched in beta on 10 Nov 2026
- Companies verify and update their profiles
- Insights include profile views, mentions and website clicks
- Eligible companies can launch a business agent
- OpenAI retired its ChatGPT checkout effort in March
- Announced by OpenAI; VP of Monetization Benji Shomair briefed press