Leaked EU Digital Fairness Act draft would let users switch off AI chatbots that simulate relationships
The draft, due Wednesday, bans ten dark patterns, sets first EU rules for AI shopping agents and allows fines of up to 6% of global turnover.
Why it matters
The Digital Fairness Act would replace the EU's 2005 Unfair Commercial Practices Directive with a regulation that applies directly in all 27 member states. Euronews reports that all users, adults included, would gain the right to turn off autoplay, unrelated notifications, streak rewards and chatbot features that simulate relationships to keep people engaged. AI shopping agents would have to disclose sponsored suggestions, and users would choose which purchases need approval. The Commission is due to present it on 11 November; Parliament and member states must then agree it.
Key facts
- Commission due to present the draft on 11 Nov 2026
- Bans ten dark patterns outright
- Fines up to 6% of global turnover
- Would replace the 2005 Unfair Commercial Practices Directive
- Applies 12 months after entering into force