Itch.io deletes 'a couple terabytes of AI slop' and expands filters for AI-made games
The indie storefront says new game pages per day doubled in two months without more downloads or sales, and its post about the purge drew about 2.5 million views on X.
Why it matters
Itch.io is one of the biggest open storefronts for small and experimental games, so a flood of mass-produced AI pages directly hurts discovery for human makers. The site removed the bulk uploads, pointed to its rule against mass-producing pages, and widened filters so players can hide games that use generative AI. The move came days after Valve acknowledged an AI slop problem on Steam. Watch whether other storefronts adopt similar filters and how itch.io treats games with only some AI assistance.
Key facts
- New game pages per day doubled in two months
- Downloads and purchases did not rise with them
- Filters to hide generative-AI games expanded
- Cites its guideline against mass-producing pages
- The X post drew about 2.5 million views and 150,000 likes